Back to Glossary

Suggested Actions Defined

Suggested Actions are interactive buttons that let users take immediate action directly from a message. Common examples include options like “Call Agent,” “Track Order,” or “Open Map.” These buttons appear beneath or alongside a message and are most often used in RCS (Rich Communication Services), in-app messages, or mobile push notifications to deliver a more seamless, app-like experience.

Suggested Actions help brands drive engagement by reducing friction—users can tap once to complete a high-value task instead of navigating to a website, app, or typing out a reply.

How to Use it in a Sentence

When you receive an RCS message with a Suggested Action like “Track Package,” you can tap it to instantly view your shipment status without leaving the messaging app.

Common Suggested Actions FAQs

Suggested Actions perform an external task, like opening a website or launching an app. Suggested Replies send a prewritten message back to the sender. They’re often used together in RCS to create more interactive experiences.

No. While Suggested Actions are a core feature of RCS, similar functionality can appear in other rich messaging formats, like in-app messages, mobile push notifications, and email using buttons or deep links.

Yes. When paired with segmentation and personalization tools, Suggested Actions can be dynamically tailored to each user, such as showing “Reorder” for past buyers or “Resume Reading” for returning app users.

RCS typically supports up to five Suggested Actions per message, though best practices recommend using two to three to keep the experience focused and easy to navigate.

Yes. Messages with clear, relevant Suggested Actions often see higher engagement rates because they guide users toward a specific next step. By reducing friction, these buttons can significantly improve click-through rates and conversions.