Scary Good Results: How Lean Marketing Teams Win with AI
Skip the horror stories and learn how to use AI for the tasks haunting your to-do list. We’ll walkthrough how lifecycle marketers can work a little behind-the-scenes magic to keep customers coming back.
What you'll learn
Discover new audience segments you didn’t know about
Uncover customer groups and behavioral patterns you hadn’t spotted before. Learn how to turn those discoveries into new audience segments using the data you already have.
Build weekly reports without a data analyst
Build reports without a data analyst. Go beyond the numbers to uncover what’s working, spot opportunities, and decide what to test, change, or prioritize next.
Turn your best messages into templates
Most teams have a handful of messages that always outperform the rest. We'll show you how to turn them into documented, reusable templates.
Your speakers
